If you are using boilerplate, it probably means that you don’t know your customer. I can say this with confidence, because boilerplate assumes what features and benefits matter to the customer. When you know what matters to your customer, you …
Monthly Archives: September 2009
Why Boilerplate Proposals Are a Great Way to Lose Sales – by Capture Planning
Posted September 4th by Matt Smith
Posted in Sales Messages & Value Propositions
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Tagged boilerplate, custom proposals, value propositions
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Prospect List Acquistion Strategies – by Bronto Software & AMA
Posted September 3rd by Matt SmithBest practices in creating in-bound traffic and opt-in memberships. List Acquistion Strategies – by Bronto Software & AMA – pdf
Posted in Prospecting & Qualifying
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Tagged lead generation, permission based marketing, prospect lists
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