We keep thinking what we explain in this post has become common knowledge as a B2B marketing best practice. A recent sales 2.0 workshop with a very open minded group of CEOs reminded us it is a message worth repeating! …
Monthly Archives: April 2010
Make Inbound Part of Your Marketing Mix
Posted April 23rd by Dan Hudson
Posted in Lead Lifecycle Management, Sales Leaders Blog
Tagged inbound marketing, Lead Management Technology, Lead Nurturing, outsourcing lead generation, sales 2.0
2 Comments
Nurturing Programs That Drive Sales by Ardath Albee
Posted April 23rd by Matt SmithDesign_Nurturing_Programs_That_Drive_Sales_by_Ardath_Albee Summary: “In this guide, you’ll learn how to create a nurturing program in parallel with the way a prospect moves throughout their buying process. I’ll (Ardath Albee) demonstrate how to get to know your buyers better and develop a …
Posted in Strategic Marketing
Tagged buyer process, content nurturing, drip marketing, Lead Management, Lead Nurturing, lead qualification
No Comments
Rush To Cash In US Healthcare by Information Week
Posted April 14th by Matt Smithhimss-retrospective-the-rush-to-cash-in_US_Healthcare_by_Info_Week This Information Week Analytics Alert offers the best health care IT advice, insight, and analysis coming out of that conference. Consider that the federal government is spending upward of $20 billion to get health care providers to digitize their …
Posted in Sales Growth & Strategies
Tagged BPO for healthcare, EHR, EMR, Healthcare IT Solutions, HIMMS, hospital IT, ITO for healthcare, Selling to US healthcare
No Comments
Great Web Sites Are Essential For Lead Generation
Posted April 12th by Dan HudsonAs I noted in my last post, Getting Started With Segmentation, profiling your company’s best sales prospects is a critical exercise to ensure you are deploying valuable sales resources on high probability targets. After this process is complete the next …
Posted in Lead Lifecycle Management, Sales Leaders Blog
Tagged inbound lead generation, outbound lead generation, prospect profiling, prospect targeting, targeting, webtouch selling
No Comments
CIO Revolution by Information Week
Posted April 9th by Matt SmithThe CIO Revolution by Information Week What is on the minds of leading CIOs in 2010. Trends, technologies, drivers, challenges.
Posted in Market & Competitive Intelligence
Tagged CIO issues, selling outsourcing, selling to CIOs
No Comments
5 Management Blunders Causing Sales Impotence by John Fox
Posted April 9th by Matt Smith5_Management_Blunders_Causing Sales Impotence_by_John_Fox Simply stated and clearly explained. Lots of detail and really helpful examples. Read more of John Fox’s work at www.blunders.com
Posted in Sales Growth & Strategies
Tagged 5 blunders, 5 management blunders, sales impotence, sales management
No Comments
Getting Started With Prospect Segmentation
Posted April 6th by Dan HudsonWith 2010 well underway your sales teams are undoubtedly working hard to target and pursue the right kinds of leads, or are they? Too many companies don’t spend the necessary time determining and then profiling their ideal client. Often they …
Posted in Markets, Targets & Territories, Sales Leaders Blog
Tagged lead segmentation, prospect profiling, prospect segmenation, sweet spot matrix
1 Comment
3forward launching Social Media Breakfast in Dallas
Posted April 3rd by Matt Smith3forward has announced they are launching Social Media Breakfast in Dallas, Texas, the headquarters city for the sales 2.0 company. The fast growing Breakfast series brings together people who are interested in teaching, sharing and learning about trends, case studies …
Posted in Sales 2.0, Sales Leaders Blog
Tagged sales 2.0, Social Media Breakfast, social networks
1 Comment
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