Marketing Automation Isn’t Easy And Five Other Truths BtoB Marketers Must Accept to Be Successful with Marketing Automation By Amy Bills, Director of Field Marketing, Bulldog Solutions; and Christopher Doran, Vice President of Marketing, Manticore Technology This briefing from Manticore …
Monthly Archives: July 2010
Marketing Automation Isn’t Easy
Posted July 9th by Matt Smith
Posted in Technology For Sales & Marketing
Tagged buyer personas, Demand Generation, drip marketing, Lead Automation, Lead Management, Lead Nurturing, lead scoring, Marketing Automation
No Comments
How You Sell Matters More Than Ever
Posted July 9th by Matt SmithIs your selling process a “one trick pony?” 2010 continues to be a tough selling year for many companies. 3forward is seeing strong signals that business activity is increasing but many of the firms still tell us that their sales …
Posted in Markets, Targets & Territories, Sales Leaders Blog
Tagged lead generation, segementation, selling process, targetting messaging, Value Proposition
No Comments
Login