3FORWARD’s vision is guided both by our philosophy that Sales is a Science and by our real-world experiences of carrying quotas, managing sales organizations and making the number.

Pure Old School selling no longer works.

The relationship rules between buyer and seller have changed drastically and forever. To succeed in today’s sales world, selling and marketing teams mustwork closer together than ever, incorporate more process discipline, incorporate intelligent technology, and ruthlessly measure their results.

Here’s proof it works. Compare AberdeenGroup’s benchmarking of win rates between companies embracing this new sales model with those still doing it all old school.
(Source: Lead Lifecycle Management, July 2009, AberdeenGroup).

Best-In-Class 35%
Mid-tier 10%
Laggards 5%

We HAVE done this before

Before launching 3FORWARD, founders Dan Hudson and Matt Smith had already enjoyed successful careers in B2B sales leadership, marketing, alliances and business development. Each has been in the sales world for more than 25 years and along the way developed a strong belief in the science of selling over sales as an art. It’s what we call Old School meets New Tools.

Meet 3FORWARD’s Leadership.

We invite you to view our profiles, visit our networks and connect with us.

A 3forward co-founder and President, Dan Hudson has a B2B sales and sales leadership background of more than 30 years. At 3forward Dan is responsible for the company’s sales strategies, new business development and is actively involved in all client engagements. Dan presents sales and marketing best practices regularly to B2B sales events, leadership associations and business groups. He also blogs regularly for CEO’s, Chief Sales Officers and senior marketing executives on improving sales results and surviving company sales transitions.

Dan’s sales career began in the early 1980′s during the deregulation of telecommunications. Since then he has held sales, sales manager, sales vice president, and CSO positions with several large multi-billion dollar technology providers. Dan has a passion for starting new sales organizations, entering new markets and turning around sales organizations that have hit revenue plateaus.

Dan’s experience extends across many industries, including IT outsourcing and services, business process outsourcing, computer hardware and software, health care and telecommunications.

Dan is a member of Marketing Executive’s Networking Group, AberdeenGroup’s Business Review Research Panel and the International Association of Outsourcing Professionals.

Connect With Dan:

A 3forward co-founder and executive vice president, Matt Smith has a B2B sales and marketing background of more than 25 years. At 3forward Matt is responsible for the company’s marketing and social media strategies and is actively involved in all client engagements. Matt is a frequent presenter on B2B sales and marketing topics at professional events, associations and groups. He also blogs regularly about how the new rules for these disciplines are reshaping responsibilities for today’s CEOs, Chief Sales Officers and Marketing leaders.

Matt’s sales career began as a college intern when he helped a pharmaceutical company break into the Florida physician, large clinic and hospital markets. Since then he has held sales, sales manager, and sales vice president positions; channel sales and channel vice president roles; and also led marketing and communications for a $2 billion IT services integrator.

Matt’s experience extends across many industries, including ITO and BPO, systems integration, IT hardware and services, software, pharmaceuticals and banking/financial services.

Matt is a member of the Marketing Automation Software Advisory Board, founder / co-chair of Dallas Social Media Breakfast and past chairman of the Outsourcing Institute’s Road Show Series

Connect With Matt: