Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of Junta42 and the Content Marketing Institute. He and a very distinguished group of content marketing specialists put together a Chief Content Officer job description …
Category Archives: Brand & Image Building
Chief Content Officer Job Description Sample Template
Posted June 30th by Matt Smith
Posted in Brand & Image Building
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10 Tips for Corporate Reputation Management in Social Networking
Posted April 13th by Matt SmithGreat white paper from DNA13. Download Full Report Excerpt: “The evolution of communication technologies and the ways in which consumers are using them is forcing corporate leaders to reinvent the standards and methodologies they use to protect, manage and nurture …
Posted in Brand & Image Building
Tagged Reputation Management, social media management, social media monitoring
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State of Facebook for Business by Hubspot
Posted May 21st by Matt SmithFacebook_for_Business_Executive_Report_by_Hubspot Hubspot consistently provides some of the best content there is on in-bound marketing, social media, and lead generation. This report helps Facebook novices – or those who have not yet taken the plunge – understand how and why to …
Posted in Brand & Image Building
Tagged b2b, community marketing, facebook, facebook for business, fans, pages
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Social Media Campaigns – by 60 Second Marketer
Posted February 9th by Matt SmithSet Up And Run Social Media 2009 – PDF How to Set Up, Run and Manage a Social Media Campaign Social Media overview Case studies How NOT to run a Social Media campaign The big idea in Social Media 60 …
Posted in Brand & Image Building
Tagged selling with social media, social media marketing
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Leveraging Social Media to Increase Web Site Traffic – by Deepak Dutta
Posted August 18th by Matt SmithSeven guidelines to increase traffic to your site using social media sites and platforms.
How To Be Smarter Than Your PR Firm, by HubSpot
Posted July 17th by Matt SmithNews Releases Best Practices – HubSpot Excellent advice from HubSpot on how the “New Rules” and Social Media are changing the press release model. Must read for PR directors, self promoters, marketing.
Posted in Brand & Image Building
Tagged Finding Leads, How to be smarter than your PR firm, social networkiing
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Forget the Brand… Focus on the Customer by David Meerman Scott
Posted June 12th by Matt SmithForget the Brand… Focus on the Customer (pdf)
Posted in Brand & Image Building
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Brand as a Sales Accelerator – by The Delve Group
Posted June 12th by Matt SmithBrand as a Sales Accelerator – by The Delve Group (pdf)
Posted in Brand & Image Building
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