Content Marketing: The Fallacy that More Content is Better – Content Marketing Inst.

B2B Content Marketing

Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content.

I’m done with more.

Here’s a little state of the industry that I’ve noticed:


Source: Content Marketing Institute

Related posts:

  1. Create Engaging Content for Any Industry, Even “Boring” Ones – Content Marketing Inst.  Inbound Marketing Strategies for B2B Companies Firms that are growing the fastest...
  2. How to Get Started with Benchmarking for Content Marketing – Content Marketing Inst.  Content Marketing Best Practices Most B2B marketers I know have a hard...
  3. 14 Sources for Content Curation Inspiration – Content Marketing Institute Curating Content for B2B Content Marketing Programs It makes sense that marketers...
  4. How to Keep Your Compelling Content Engine Fueled and Running Smoothly – Content Marketing Institute Content Marketing & Inbound Lead Generation Popular social media management platform Radian6 went through...
  5. 5 Critical Content Marketing Tactics to Consider Now – Content Marketing Institute Updating Your Content Marketing Strategy “As part of the audit and setting...

This entry was posted in Brand & Image Building, Sales Leaders Blog. Bookmark the permalink.


Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>