Hubspot consistently provides some of the best content there is on in-bound marketing, social media, and lead generation.  This report helps Facebook novices – or those who have not yet taken the plunge – understand how and why to make this platform part of the communications mix.

“By utilizing Facebook within your marketing toolbox, you have the opportunity to build relationships with your prospects and clients. It can also act as a business driver for traffic to your website and other online properties. Facebook can provide your organization with the opportunity to get found by prospects that might not otherwise have learned about your organization in other more traditional methods. More importantly, nothing draws a crowd like a crowd. And, Facebook is that crowd.”

How to Set Up, Run and Manage a Social Media Campaign

1. Social Media overview
2. Case studies
3. How NOT to run a Social Media campaign
4. The big idea in Social Media
5. 60 Second Marketer Social Media Management Principle
6. 10 things to measure in Social Media
7. Social Media measurement tools
8. 10-step action plan to get started on your next Social Media campaign
9. Social Media data plus “The 10 Worst Mistakes on Twitter.”

Excellent advice from HubSpot on how the “New Rules” and Social Media are changing the press release model.   Must read for PR directors, self promoters, marketing.