Six Things Every CMO Needs To Know In 2013 – Forbes

Effective Marketing Leadership

For CMOs and marketing organizations, reaching and engaging consumers has become a frenetic, ever-shifting, always-on exercise. The rise of social media, big-data analytics, and smart mobile devices has given use more real-time information about their target audiences and customers than ever before, but also has made reaching them more difficult. Here are a few “must-dos” to run successful marketing organizations in 2013.

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Source: Forbes

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