Category Archives: Lead Lifecycle Management

Had the following conversation with three different CEOs over the past month.  Each one started like this, “We have a great set of products but absolutely no marketing strategy to support them.” Sound familiar?  Is this something you or your …

This would be the perfect way to start a New Year! You need a win for a fast sales start It’s your turn for the next sales lead. The phone rings and it’s a prospect inquiring about a product that …

I want a new lead One that won’t make me think too much One that won’t make me talk too much Or make me stay past 5:00. I want a new lead A lead that’s qualified A lead that’s ready …

Over just the last year alone, I bet more has been published about how to do B2B lead nurturing and content marketing than anyone with demand generation responsibility could possibly absorb in a lifetime.  Even if that’s all they did, …

Inside B2B sales teams… when they are clicking everyone loves them!  They can close high dollar complex sales and never meet the customer face to face.  They can fully qualify a prospect before handing the lead off to the field …

B2B marketing leaders are under tremendous pressure to prove that their activities are returning tangible results in terms of new revenue dollars.  As marketers feel the heat to show results quickly many of them are looking at new tools and …

Marketing Leaders, are you sitting down? If not take a seat and consider these facts about Best In Class Demand Generation programs!  According to a just released Aberdeen Group report entitled “Marketing Lead Management, From the Top of the Funnel …

Driven by the “new normal” of customer acquisition and revenue growth requirements, many B2B marketing organizations are seeking to transform themselves through process improvements and the application business intelligence.  For example, companies that have implemented and mastered the use of …

Study Shows Tactics of Best In Class Demand Generation Sales Teams B2B Lead Management Systems have morphed from an emerging technology in 2005 to a proven product set allowing companies to increase both lead quality and quantity for their sales …