Category Archives: Lead Lifecycle Management

Sales Leaders Blog

How’s That Lead Management System Working Out For You? – 3FORWARD

Posted April 10th by Matt Smith

Driven by the “new normal” of customer acquisition and revenue growth requirements, many B2B marketing organizations are seeking to transform themselves through process improvements and the application business intelligence.  For example, companies that have implemented and mastered the use of …

Here Are Twelve (More) Reasons Your Company is NOT Getting Market Traction – 3FORWARD

Posted February 28th by Matt Smith

Had the following conversation with three different CEOs over the past month.  Each one started like this, “We have a great set of products but absolutely no marketing strategy to support them.” Sound familiar?  Is this something you or your …

Death of the Bluebird – 3FORWARD

Posted January 15th by Dan Hudson

This would be the perfect way to start a New Year! You need a win for a fast sales start It’s your turn for the next sales lead. The phone rings and it’s a prospect inquiring about a product that …

What If Huey Lewis Was Your Sales Person?!

Posted October 2nd by Dan Hudson

I want a new lead One that won’t make me think too much One that won’t make me talk too much Or make me stay past 5:00. I want a new lead A lead that’s qualified A lead that’s ready …

Beyond Lead Nurturing – How to Create Effective Calls to Action!

Posted September 27th by Matt Smith

Over just the last year alone, I bet more has been published about how to do B2B lead nurturing and content marketing than anyone with demand generation responsibility could possibly absorb in a lifetime.  Even if that’s all they did, …

How Does Your Inside B2B Sales Team Stack Up to Today’s Best-In-Class?

Posted September 13th by Dan Hudson

Inside B2B sales teams… when they are clicking everyone loves them!  They can close high dollar complex sales and never meet the customer face to face.  They can fully qualify a prospect before handing the lead off to the field …

Are you a Marketing Game Changer? You Better Be!

Posted August 9th by Dan Hudson

B2B marketing leaders are under tremendous pressure to prove that their activities are returning tangible results in terms of new revenue dollars.  As marketers feel the heat to show results quickly many of them are looking at new tools and …

Best-In-Class Companies Require Fewer Marketing Responses To Win A Deal!

Posted July 31st by Dan Hudson

Marketing Leaders, are you sitting down? If not take a seat and consider these facts about Best In Class Demand Generation programs!  According to a just released Aberdeen Group report entitled “Marketing Lead Management, From the Top of the Funnel …

Is Your Marketing Department Ready for a Lead Generation Makeover?

Posted July 26th by Dan Hudson

Driven by the “new normal” of customer acquisition and revenue growth requirements, many B2B marketing organizations are seeking to transform themselves through process improvements and the application business intelligence.  For example, companies that have implemented and mastered the use of …

Are You Managing Your B2B Sales Leads Effectively?

Posted July 19th by Dan Hudson

Study Shows Tactics of Best In Class Demand Generation Sales Teams B2B Lead Management Systems have morphed from an emerging technology in 2005 to a proven product set allowing companies to increase both lead quality and quantity for their sales …