“Top-performing organizations were three-times more likely than all other companies to leverage a lead management solution with automated lead scoring capabilities to prioritize “sales-ready” opportunities.”
AberdeenGroup, Optimizing the Marketing-to-Sales Lead Lifecycle, April 2011
CMO’s, Sales needs your help Above the Funnel!
Marketing Automation, Lead Nurturing, Automated Scoring, Lead Segmentation – Study after study from leading analysts shows these are B2b marketing best practices that Best-in-Class organizations include in their lead lifecycle management processes.
CSOInsights, Forrester, Aberdeen, IDC, Marketing Sherpa, Marketing Profs, etc., all say the same thing: These programs are no longer differentiators, they are mandatory for success in the increasingly complex, multichannel B2B lead management model.
How 3FORWARD helps Chief Marketing Officers.
3FORWARD’s Lead Ready™ provides CMO’s a ready-to-launch program for finding, developing and converting leads to sales-ready opportunities. Lead Ready™ incorporates B2Blead lifecycle best-practices based on our on-going research of Best-in-Class sales organizations, as well as 3FORWARD’s years of experience with these programs.
The Lead Ready™ process includes:
- Lead definitions, workflows and process design
- Content strategy, nurturing and drip plans
- Segmentation modeling and recommendations
- Lead scoring design
- Lead management technology evaluations and recommendations
- Outbound and inbound campaign planning
- Social media engagement strategies
- Implementation support and transition of Lead Ready™ program to internal resources for on-going management (once steady state)
Most of our Lead Ready™ projects are complete within eight weeks or less, and sometimes just a day or two together with you and the sales team is enough to start you on the right track. Based on our experience, we help companies save months of research, design and testing time so they can hit the ground running and reach their lead goals faster.
Solving the learning curve challenge to lead lifecycle management!
Want to compare notes, evaluate your options, get started? Let’s connect.
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