Webcast: Building a Pipeline That Never Leaks

March 26, 2010

Are your best leads leaking from your sales pipeline?

Studies show only 16% of total leads deemed “sales-ready opportunities” actually close. So what’s happening to the other 84% of possible opportunities after they (supposedly) hit your pipeline?  The truth is, companies without a lead management process to measure, develop, nurture and retain these prospects lose track of far more leads than they close.

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Build A Pipeline That Never Leaks From Sales Leader Series
View more presentations from Matt Smith.

Join Sales 2.0 leader 3forward and lead management specialists LeadLife Solutions for a complimentary webcast and learn how to segment your database, deliver targeted messages, score your lead interactions and enable qualification through lead nurturing.

What You Will Learn:

  • How changes in buyer models have rewritten lead generation rules
  • Eight vital stages in today’s 2.0 sales and marketing process
  • Applying segmentation to your lead generation efforts
  • The lead management metrics that really matter – and those you can’t trust
  • How to get started with lead management, including real-world examples and lessons

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One Response to “Webcast: Building a Pipeline That Never Leaks”

  1. Getting Started With Prospect Segmentation | 3forward on June 27th, 2010 8:51 pm

    [...] in the chart for each variable that you listed down the left. We show an example in our webcast, Building a Pipeline That Never Leaks, slides 9 and 10. You can also download our Sweet Spot template. With your “sweet spot” matrix [...]

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