Everyone else is talking leads. We are talking what really matters – qualified opportunities! Join us for an inside-the-engine view of the processes, tools and best-practices that will help Sales Leaders find more of the right opportunities, increase lead conversion rates and raise winning percentages.
Sales Leader Series #2 – Creating Qualified Opportunities – 3forward and OI – 9-24-09 – Final – PDF –
[flashvideo file=wp-content/uploads/2009/09/2009-09-24-Creating-Qualified-Opportunities-Final.flv /]
Topics:
- Why changes in buyer behavior have destroyed most tried and true lead generation models
- The reason less than 25% of leads result in an initial discussion
- Why only 16% of leads deemed “sales-ready opportunities” actually close
- Where lead generation belongs in today’s selling organizations
- Social media’s critical role in the lead generation process
- The number one success factor for winning lead generation programs
- Best- in-class benchmarks for cost, performance, conversion
- Where and how research and analytics apply to lead generation
Featured Presenters and Guests:
- Dan Hudson, 3forward, President
- Frank Casale, CEO, The Outsourcing Institute
- Tonya Signa, President, Signature Marketing Services
Complementary Tele-Briefings Presented by The Outsourcing Institute and 3forward
| Escaping Pipeline Purgatory – download presentation | Sept, 17 2009; 12:00 PM Eastern US |
| Creating Qualified Opportunities (Not Just Leads) | September 24, 2009; 12:00 PM Eastern US |
| Sales Readiness for 2010 - download presentation | October 1, 2009; 12:00 PM Eastern US |
| 2.0 Sales Tools for the Real World - download presentation | October 19, 2009;12:00 PM Eastern US |
| Outsourcing Buyers Panel: “Providers, Why We (Really) Buy” – click to register | October 27, 2009; 12:00 PM Eastern US |
| Sales Leaders Dream Team - click to register | November 5, 2009; 12:00 PM Eastern US |
| Q4 State of the Outsourcing Industry – Buyers Viewpoint – click to register | November 19, 2009;12:00 PM Eastern US |
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