How dirty is your data? B2B Marketing Data Benchmark Report out today – Matt on Marketing

Marketing Databases and Demand Generation

When you work with enough data sets across clients, you get a clear sense that data integrity and health isn’t always a focus or top priority. But when you’re faced with the facts about just how bad our data is, and the impact is has on our sales & marketing programs, it’s a wonder why data health and cleansing isn’t among the most important focus areas of B2B organizations.

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Source: Matt on Marketing

 

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