How Enterprises Handle B2B Content: 6 Key Insights From Our Research – CMI

B2B Content Marketing

North American business-to-business (B2B) enterprise marketers (1,000+ employees) use more content marketing tactics, outsource content creation more frequently, and are more challenged with integration across marketing, when compared with their B2B peers overall.

These are among the data findings from our newest Content Marketing Institute report, B2B Enterprise Content Marketing: 2013 Benchmarks, Budget, and Trends — North Americasponsored by Marketo. This study reports on the practices of enterprise marketers and draws comparisons against B2B marketers overall.

READ MORE>>>

Source: Content Marketing Institute

Related posts:

  1. More Marketers Spend On Content, Fewer Know If it’s Working – Eloqua B2B Inbound Marketing Strategy This morning the Content Marketing Institute and MarketingProfs...
  2. 18 Growing B2B Content Marketing Trends to Share – Social Media B2B  Creating B2B Leads Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing...
  3. Content Marketing: The Fallacy that More Content is Better – Content Marketing Inst. B2B Content Marketing Everywhere I go, I find marketers who are challenged...
  4. 14 Sources for Content Curation Inspiration – Content Marketing Institute Curating Content for B2B Content Marketing Programs It makes sense that marketers...
  5. How to Keep Your Compelling Content Engine Fueled and Running Smoothly – Content Marketing Institute Content Marketing & Inbound Lead Generation Popular social media management platform Radian6 went through...

This entry was posted in Market & Competitive Intelligence, Sales Leaders Blog. Bookmark the permalink.

Comments

Your email address will not be published. Required fields are marked *

Description*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>