Outsourcing Sales Leaders Brainstorm in the Big Apple

May 1, 2009

Observations from The Outsourcing Institute’s Service Provider Summit, April 23, 2009, New York City The Outsourcing Institute hosted an industry wide day of ideas and collaboration last week at the generous accommodations of the Law Offices of Kelley, Drye & Warren, Manhattan.  The event attracted a well rounded consortium of outsourcing leaders; analysts and advisors; on-, near- and off-shore... Read More...

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Getting Started With Sales and Marketing Outsourcing – SMO

January 29, 2009

Excerpts from an article originally written for Global Services magazine, “Sales & Marketing Outsourcing to Gain Momentum in the Coming Years,”  January 05, 2009   Sales Outsourcing Approaches Sales and Marketing Outsourcing (SMO) today has evolved into three primary models, including inside sales, outside-transactional sales and more recently, outside-consultative sales.  Most mature of... Read More...

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Sales and Marketing Outsourcing – The Next Great BPO Model

January 29, 2009

We have all watched company after company, industry after industry, make decisions to outsource functions previously considered too proprietary or critical to ever trust with outsiders (IT, HR, Payroll, CRM, etc…).   So we shouldn’t be surprised that sales and marketing is rapidly moving up the list of business processes now receiving that same consideration. Sale and marketing outsourcing... Read More...

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A Fresh Start For Marketing, Sales and Revenue Leaders

December 24, 2008

January is an energizing time of year for sales leaders.   Sure the new revenue target may transcend previous levels of believability, but with twelve full months to ‘make the number’ everything is possible!  Some leaders see it that way, while others may be paralyzed by the task now facing them.  Where to start?  First, CEOs and Presidents expect and deserve a plan on how sales (and marketing)... Read More...

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OutsourceWorld 2008 – Emerging Providers Missed A Great Opportunity

October 23, 2008

OutsourceWorld 2008 Observations This year’s OutsourceWorld conference featured several dozen individual providers from regions and countries worldwide.  As Esteban Herrera, the President and founder of NovaSphere Group LLC, a global sourcing consulting firm, said on his blog, we too were surprised by what appeared to be a light showing of buyers for such a dynamic, resource rich event.   Many... Read More...

Filed Under Marketing, Off-Shore, Outsourcing Sales, Sales, Sales Leaders Blog · 5 Comments  

First Work Smart, Then Work Hard

October 10, 2008

An article in India’s Economic Times suggested many of India’s small and medium sized IT, software and technology outsourcing companies are now “outsourcing some key marketing functions like making pitch documents, lead generation, power point presentations and even reverse outsourcing (where they appoint a local agency to market their products and services in the US).”  Small IT firms outsource... Read More...

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