Managing Leads for Stronger Pipeline Forrester – PDF By developing consistent repeatable processes and investing carefully in automation, Forrester found that these companies achieved stronger, more qualified sales pipelines, greater visibility into the impact of marketing on sales, more control …
Category Archives: Pipelines, Forecasts & Bid Management
Managing Leads for Stronger Pipeline by Forrester
Posted February 8th by Matt Smith
Posted in Lead Lifecycle Management, Pipelines, Forecasts & Bid Management
Tagged content, Lead Management, Lead Nurturing, scoring, segmenting
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Creating More Productive Pipelines by Lee Levitt, IDC
Posted October 6th by Matt SmithCreating More Productive Pipeline by Lee Levitt – IDC PDF Keynote presentation from Sales 2.0 conference, Chicago, September 2009
Posted in Pipelines and Forecasts, Pipelines, Forecasts & Bid Management
Tagged Customer Intelligence, Lead Management, marketing and sales alignment
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Pipeline Football Game: Sales v. Marketing – by Trish Bertuzzi
Posted August 5th by Matt SmithBack in the olden days, sales was responsible for the pipeline. They knocked on doors, they cold called, they networked at trade shows, they did whatever it took to find prospects and get them into the pipeline. Then that changed….. …
Posted in Pipelines, Forecasts & Bid Management
Tagged lead lifecycle management, Lead Management Technology, Lead Nurturing, lead scoring
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Proposal Writing for Professional Services Businesses, by Capture Planning.com
Posted July 23rd by Matt SmithTips, checklists, do’s and don’ts for professional services propsals.
Posted in Pipelines, Forecasts & Bid Management
Tagged communicating benefits, communicating value, ROI, sales proposals
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