Create. Increase. Accelerate. tm
Managing Leads for Stronger Pipeline by Forrester
February 8, 2010
Managing Leads for Stronger Pipeline Forrester – PDF By developing consistent repeatable processes and investing carefully in automation, Forrester found that these companies achieved stronger, more qualified sales pipelines, greater visibility into the impact of marketing on sales, more control over marketing program execution, and better accountability for marketing spend against business results. Read More →
Creating More Productive Pipelines by Lee Levitt, IDC
October 6, 2009
Creating More Productive Pipeline by Lee Levitt – IDC PDF Keynote presentation from Sales 2.0 conference, Chicago, September 2009 Read More →
5 Critical Steps To Build a Solid Pipeline – by Lead Architects
August 5, 2009
In this webcast, you will learn how to increase the chances your messaging will break through the clutter. This webinar also discusses techniques for differentiating your brand while building a pipeline of leads. Finally, you will learn ways to optimize the use of technology to reduce your overhead and increase your business opportunities. Read More →
Pipeline Football Game: Sales v. Marketing – by Trish Bertuzzi
August 5, 2009
Back in the olden days, sales was responsible for the pipeline. They knocked on doors, they cold called, they networked at trade shows, they did whatever it took to find prospects and get them into the pipeline. Then that changed….. This post offers strategies for building a plan that integrates marketing messaging with sales relationship building. Read More →
Proposal Writing for Professional Services Businesses, by Capture Planning.com
July 23, 2009
Tips, checklists, do’s and don’ts for professional services propsals. Read More →
