Category Archives: Prospecting & Qualifying

Old School New Tools

B2B Email Marketing Best Practices by Proteus Marketing.

Posted June 9th by Matt Smith

Published by Proteus B2B Marketing. More than 130 best practices, strategies, and tips for business-to-business email content marketing. Download eBook.

State of Inbound Marketing by Hubspot

Posted April 9th by Matt Smith

State_of_Inbound_Marketing_by_Hubspot Incredibly insightful data on current use and results of B2B inbound marketing. by www.hubspot.com

How Winners Sell Outsourcing Services – by Conscienta

Posted February 23rd by Matt Smith

How Winners Sell Outsourcing Services by Conscientia – pdf Creating Client Value, Outsourcing Sales Process, Phases of the Selling Process, Key Take Aways

Open Doors with B2B Social Networking – Dow Jones

Posted February 11th by Matt Smith

Open Doors with B2B Social Networking – Dow Jones How social networking technology is changing the competitive landscape during the economic storm.

Building a Pipeline that Never Leaks – by Aberdeen Group

Posted February 9th by Matt Smith

Building A Pipeline That Never Leaks by AberdeenGroup – PDF “This report explores how Best-in-Class organizations holistically approach lead management and demand generation. The study highlights best practices from 223 organizations around the concept of Lead Lifecycle Management (LLM). This …

Accelerating the Sale with Web Touch – by Sales Benchmark Index

Posted February 9th by Matt Smith

Accelerating the Sale by Sales Benchmark Index – PDF “Sales organizations are looking for a proven sales approach that combines the effective engagement of a “high touch” selling experience with the economical aspect of “low touch” selling utilization rates.  If …

Top B2B Inbound Marketing Tactics – by Marketing Sherpa

Posted February 4th by Matt Smith

Top B2B Inbound Marketing Tactics by MarketingSherpa – PDF

Cost of Not Nurturing Leads by Lisa Cramer LeadLife

Posted January 28th by Matt Smith

The Cost of Not Nurturing Leads, by Lisa Cramer, President, LeadLife Solutions

Nurturing Programs That Drive Sales – By Ardath Albee

Posted January 11th by Matt Smith

[member]Design Nurturing Programs That Drive Sales by Ardath Albee – pdf[/member]

Don’t Cold Call – Social Call by Nigel Edelshain

Posted October 3rd by Matt Smith

Sales 2.0 approaches to opening prospect doors. Presentation by industry leader at Sales 2.0 conference, Chicago, Sept 2009 Don’t Cold Call. Social Call. View more presentations from Kevin Popovic.