Create. Increase. Accelerate. tm
Improving Lead Generation by CSO Insights
May 6, 2010
Improving Lead Generation – by CSO Insights Another stellar, to-the-point report by the leaders at CSO Insights. Excerpt: “An opportunity for big returns exists when Sales and Marketing are aligned on lead generation tactics. When companies excel in their ability to properly identify which accounts to go after, and prioritize which opportunities need action, their win rates are up to ten... Read More...
State of Inbound Marketing by Hubspot
April 9, 2010
State_of_Inbound_Marketing_by_Hubspot Incredibly insightful data on current use and results of B2B inbound marketing. by www.hubspot.com Read More →
Open Doors with B2B Social Networking – Dow Jones
February 11, 2010
Open Doors with B2B Social Networking – Dow Jones How social networking technology is changing the competitive landscape during the economic storm. Read More →
Accelerating the Sale with Web Touch – by Sales Benchmark Index
February 9, 2010
Accelerating the Sale by Sales Benchmark Index – PDF “Sales organizations are looking for a proven sales approach that combines the effective engagement of a “high touch” selling experience with the economical aspect of “low touch” selling utilization rates. If possible, such a ‘best-of-both-worlds’ combination would generate the highest level of sales productivity with the... Read More...
Cost of Not Nurturing Leads by Lisa Cramer LeadLife
January 28, 2010
Cost of Not Nurturing Leads by Lisa Cramer LeadLife – PDF Read More →
Improve Lead Generation with Prospecting 2.0 – by Josiane Feigon
January 28, 2010
How To Improve Lead Gen with Prospecting 2-0 by Josiane Feigon – PDF Read More →
Nurturing Programs That Drive Sales – By Ardath Albee
January 11, 2010
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Don’t Cold Call – Social Call by Nigel Edelshain
October 3, 2009
Sales 2.0 approaches to opening prospect doors. Presentation by industry leader at Sales 2.0 conference, Chicago, Sept 2009 Don’t Cold Call. Social Call. View more presentations from Kevin Popovic. Read More →
Prospect List Acquistion Strategies – by Bronto Software & AMA
September 3, 2009
Best practices in creating in-bound traffic and opt-in memberships. List Acquistion Strategies – by Bronto Software & AMA – pdf Read More →
2009 Lead Generation Report – by The Bridge Group
August 26, 2009
Successful Selling in Turbulent Times In Q4 of 2008, The Bridge Group surveyed over 125 North American Technology Companies on Inside Sales Implementations. This report delivers the results as they relate to Lead Generation Initiatives. It addresses: Pipeline Generation Appointment Setting Lead Qualification Lead Nurturing Download the full report here: 2009 Lead Generation Report – The... Read More...
