Email Marketing: Segmentation, integration, automation and personal interaction – Marketing Sherpa

EMail Marketing Best Practices

“Hey, look at me!” While strolling down the Las Vegas Strip during Email Summit 2013, I couldn’t help but notice all of the flashy signs, and individuals, trying to get my attention.

The challenge is equally difficult (although hopefully less gaudy) in the modern inbox, so in the MarketingSherpa 2013 Email Marketing Benchmark Report, we asked …

Q: Which of the following tactics is your organization using to improve the relevance and engagement of email content delivered to subscribers?

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Source: Marketing Sherpa

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