Another stellar, to-the-point report by the leaders at CSO Insights.

Excerpt:

“An opportunity for big returns exists when Sales and Marketing are aligned on lead generation tactics. When companies excel in their ability to properly identify which accounts to go after, and prioritize which opportunities need action, their win rates are up to ten percent higher. This translates into more revenue on the same number of deals and/or the need to generate fewer leads because of higher hit rates. Figures monetizing both of these approaches are presented in this white paper.”

Incredibly insightful data on current use and results of B2B inbound marketing.

by www.hubspot.com

How social networking technology is changing the competitive landscape during the economic storm.

“Sales organizations are looking for a proven sales approach that combines the effective engagement of a “high touch” selling experience with the economical aspect of “low touch” selling utilization rates.  If possible, such a ‘best-of-both-worlds’ combination would generate the highest level of sales productivity with the shortest sales cycle at the lowest cost.

Is this even possible?   The answer is simply – yes.   Let us share how we arrived at this determination.”

- Sales Benchmark Index

In Q4 of 2008, The Bridge Group surveyed over 125 North American Technology Companies on Inside Sales Implementations.  This report delivers the results as they relate to Lead Generation Initiatives.  It addresses:

• Pipeline Generation
• Appointment Setting
• Lead Qualification
• Lead Nurturing

Download the full report here: 2009 Lead Generation Report – The Bridge Group (PDF)