How To Create the Basic B2B Sales Dashboard

Posted February 13th by Matt Smith

The Sales Metrics You Must Measure to Achieve Your Sales Goals For Sales Leaders and CEOs the right sales data means everything when it comes to defining your Sales Plan and measuring progress towards your revenue targets.  Sales dashboards can …

Lead Lifecycle Management – Improving from Average to Best In Class

Posted February 10th by Dan Hudson

Part 2: Lead Lifecycle Management, How Does Your Firm Measure Up? Congratulations if you read “Lead Lifecycle Management, How Does Your Firm Measure Up?” and have implemented the suggestions at the end of the post.  You have taken a first …

Lead Lifecycle Management, How Does Your Firm Measure Up?

Posted February 8th by Dan Hudson

3 Steps to Improving Lead Generation Results Improving the quantity and quality of B2B leads isn’t a simple task, ask any sales or marketing leader and they will tell you that!  However, a 2011 Aberdeen Group study entitled “Optimizing The …

How To Increase Your Sales Win Rate by 9%

Posted February 6th by Matt Smith

What A 9% Win Rate Increase Means In Real Sales Results In their 2011 Sales Performance Optimization study CSO Insights reported that B2B sales organizations with a formal prospect definition experienced a 9% greater win rate than those with no …

Know Thy Prospect (Before Touching That Phone!)

Posted February 3rd by Dan Hudson

Now that your firm has invested in a B2B lead generation program that includes a strong marketing automation platform, what happens next? Most companies who are newbies in this space wait for leads to score to an initial qualification level …

B2B Sales Performance Review – Month One

Posted February 1st by Matt Smith

Sales Leaders – Fast Start or Sluggish, How You Adjust to January Is Important to Meeting Your 2012 Sales Plan With January in the books it’s time for Sales Leaders to review their sales performance metrics for month one of …

Turning Your Website Into a Sales 2.0 Partner

Posted January 30th by Dan Hudson

If your firm is like most of the companies we engage with your marketplace is crowded with competitors.  Every competitor has a website, some are good and some not so good.  Given tight sales and marketing budgets how can you …

How to Deliver Bad Sales News to the CEO

Posted January 27th by Matt Smith

When Is a Good Time for Bad Sales News? While dealing with bad news is never a fun part of the job for CEOs and Chief Sales Officers, it’s why you “make the big bucks”, right?   When it comes to …

When It Comes to Sales Prospecting, Warm is the New Cold

Posted January 25th by Dan Hudson

Cold Calling or Warm Calling, Your Sales Team Needs Both Skills We routinely see companies with B2B sales organizations that don’t (or won’t) make cold sales calls.  When a web or phone lead comes in they are quick to respond …

Sales Metrics You Can’t Manage Without

Posted January 23rd by Matt Smith

What B2B Sales Metrics Are Most Important to Your Company? The right sales metrics tell the chief sales officer and CEO everything they need to know about how they are tracking towards their company’s revenue objectives.   For some companies it’s …