Marketing Sherpa first published the Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes in 2008. This update, re-published by Hubspot, refreshes portions of the Dirty Dozen with new data from MarkeringSherpa’s 2011 Email Marketing Benchmark Report to replace the 2008 …
Category Archives: Sales Messages & Value Propositions
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Dirty Dozen Email Mistakes Nearly Everyone Makes – Marketing Sherpa
Posted May 23rd by Matt SmithPresentation Secrets of Steve Jobs by Carmine Gallo
Posted March 10th by Matt SmithThis eBook reveals the strategies used by Apple® CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs’s 10 secret tactics that will have you presenting like a pro in no time. Download PDF
Posted in Sales Messages & Value Propositions
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Tagged Carmine Gallo, PowerPoint, Presentation Secrets of Steve Jobs, Sales Mesages, Sales Presentations
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Content Mapping Strategy by Genius.com
Posted February 14th by Matt SmithBy developing a content map, marketers can gain a better understanding of prospective buyers, and also organize the flow of their nurturing campaigns in order to better serve prospects based on buying needs and stage in the buying cycle. Content …
Posted in Sales Messages & Value Propositions
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Tagged B2B marketing, buying process, content mapping, Content Marketing, Demand Generation, drip marketing
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Value Propositions in Business Markets – Harvard Business Review
Posted March 1st by Matt SmithValue Propositions in Business Markets by Harvard Business Review Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand – and believe in – the superior value of …
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Tagged benefits, sales messages, target markets, Value Proposition
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How To Communicate Your Sales Message
Posted February 1st by Matt SmithHow To Communicate Your Sales Message so Buyers Take Action Now! – – Sales Messages & Value Propositions
Posted in Lead Lifecycle Management, Sales Messages & Value Propositions
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Tagged elevator talk, sales messages, Value Proposition
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Why Boilerplate Proposals Are a Great Way to Lose Sales – by Capture Planning
Posted September 4th by Matt SmithIf you are using boilerplate, it probably means that you don’t know your customer. I can say this with confidence, because boilerplate assumes what features and benefits matter to the customer. When you know what matters to your customer, you …
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Tagged boilerplate, custom proposals, value propositions
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Social Media Planning for Business, Brand and Clients – by Channel V Media
Posted August 5th by Matt SmithExtensive overview and recommendations for incorporating social media across sales messages, brands and the other elements of the marketing mix. 12 Steps to Social Media Success For Business (pdf)
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Tagged brand development, sales message, social networking, Value Proposition
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The Gobbledy Gook Manifesto – by David Meerman Scott
Posted June 15th by Matt SmithThe Gobbledygook Manifesto – by David Meerman Scott (pdf) This is one of Mr. Scott’s best articles on avoiding overused, meaningless business terms. It’s a great read and an eye-opener for anyone responsible for developing their company’s messaging, press releases, …
Posted in Sales Messages & Value Propositions
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Tagged communicating benefits, communicating value, ROI, sales proposals
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It’s Not What You Say, But How You Say It – by CapturePlanning.com
Posted June 15th by Matt Smithhttp://www.captureplanning.com/articles/Its-not-what-you-say-but-how-you-say-it.cfm Caputureplanning.com is an excellent site, loaded with insight on everything to do with the proposal process.
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