From Brian Vellmure’s blog post: The Changing Face of Marketing “As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and …
Category Archives: Strategic Marketing
Evolving Customer Acquisition for the Social Business – Brian Vellmure
Posted January 25th by Matt Smith
Posted in Strategic Marketing
Tagged AIPEE Pyramid, Content Marketing, Demand Generation, lead generation, social businesses
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Nurturing Programs That Drive Sales by Ardath Albee
Posted April 23rd by Matt SmithDesign_Nurturing_Programs_That_Drive_Sales_by_Ardath_Albee Summary: “In this guide, you’ll learn how to create a nurturing program in parallel with the way a prospect moves throughout their buying process. I’ll (Ardath Albee) demonstrate how to get to know your buyers better and develop a …
Posted in Strategic Marketing
Tagged buyer process, content nurturing, drip marketing, Lead Management, Lead Nurturing, lead qualification
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Four Steps For Solutions Growth – by Solutions Insights
Posted October 24th by Matt SmithFour Steps for Solutions Growth – PDF Adjusting strategy for new times, redefining ‘solutions’, aligning offerings with market needs.
Insiders Guide to Viral Marketing – by Facebook
Posted August 5th by Matt SmithFacebook Insiders Guide to Viral Marketing (pdf). How to Guide to integrating Facebook Pages and technology into a strategic marketing program.
Direct Marketing’s Five Biggest Hurdles by The kern Organization
Posted June 12th by Matt SmithDirect Marketing Five Biggest Hurdles (and How To Overcome Them) (pdf)
Posted in Strategic Marketing
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