Category Archives: Strategic Marketing

Old School New Tools

Evolving Customer Acquisition for the Social Business – Brian Vellmure

Posted January 25th by Matt Smith

From Brian Vellmure’s blog post: The Changing Face of Marketing “As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and …

Nurturing Programs That Drive Sales by Ardath Albee

Posted April 23rd by Matt Smith

Design_Nurturing_Programs_That_Drive_Sales_by_Ardath_Albee Summary:   “In this guide, you’ll learn how to create a nurturing program in parallel with the way a prospect moves throughout their buying process. I’ll (Ardath Albee) demonstrate how to get to know your buyers better and develop a …

Four Steps For Solutions Growth – by Solutions Insights

Posted October 24th by Matt Smith

Four Steps for Solutions Growth – PDF Adjusting strategy for new times, redefining ‘solutions’, aligning offerings with market needs.

Insiders Guide to Viral Marketing – by Facebook

Posted August 5th by Matt Smith

Facebook Insiders Guide to Viral Marketing (pdf).  How to Guide to integrating Facebook Pages and technology into a strategic marketing program.

Community Driven Marketing, by Jeremy Epstein

Posted August 5th by Matt Smith

Foremost 2.0 marketing expert on Community Driven Marketing – The Power of the Raving Fan – J Epstein (pdf)

Direct Marketing’s Five Biggest Hurdles by The kern Organization

Posted June 12th by Matt Smith

Direct Marketing Five Biggest Hurdles (and How To Overcome Them) (pdf)