Nurturing Programs That Drive Sales by Ardath Albee

April 23, 2010

Design_Nurturing_Programs_That_Drive_Sales_by_Ardath_Albee

Summary:   “In this guide, you’ll learn how to create a nurturing program in parallel with the way a prospect moves throughout their buying process. I’ll (Ardath Albee) demonstrate how to get to know your buyers better and develop a content plan to engage them at each stage of a considered purchase decision. You’ll learn how to create a framework for nurturing program execution and how to measure the results of your efforts.”

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One Response to “Nurturing Programs That Drive Sales by Ardath Albee”

  1. Make Inbound Part of Your Marketing Mix | 3forward on June 27th, 2010 8:52 pm

    [...] program is a good first step. The central premise of inbound marketing is to create and distribute content that is so valuable that prospects are drawn to your website to learn more. Providing information [...]

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