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Marketing Automation Isn’t Easy

Marketing Automation Isn’t Easy And Five Other Truths BtoB Marketers Must Accept to Be Successful with Marketing Automation By Amy Bills, Director of Field Marketing, Bulldog Solutions; and Christopher Doran, Vice President of Marketing, Manticore Technology This briefing from Manticore Technology and Bulldog Solutions offers six pieces of “tough love” about marketing automation, with resources... Read More...

Manage Leads to Pump Up Your Sales Pipeline by Silverpop and Forrester

How Managing Leads Can Pump Up Your Sales Pipeline, by Silverpop and Forrester Why old methods no longer prove successful and what companies should do now to be successful in demand generation and lead management. Silverpop, Engagement and Marketing Solutions Forrester, Technology and Market Research  Read More →

Building a Pipeline that Never Leaks – by Aberdeen Group

Building A Pipeline That Never Leaks by AberdeenGroup – PDF “This report explores how Best-in-Class organizations holistically approach lead management and demand generation. The study highlights best practices from 223 organizations around the concept of Lead Lifecycle Management (LLM). This study is designed to help identify best practices in LLM by exploring the processes and practices... Read More...

E-Mail Marketing Getting Back to Basics – by B2B Magazine

EMail Marketing – Getting Back to Basics – by B2B Magazine  Read More →

9 Facebook Best Practices for Consultants

Great suggestions, whether for Consultants or Sales Leaders. Facebook Best Practices  Read More →

Social Networking in a Sales 2.0 World by Kevin Popovic

Presentation by 2.0 industry leader at Sales 2.0 Conference, Chicago, Sept. 2009 Social Networking in a Sales 2.0 World View more presentations from Kevin Popovic.  Read More →

Linkedin Essentials by Integrated Alliances

Linkedin Essentials by Integrated Alliances – PDF – Unleashing the power of Linkedin in Five Steps.   This foundation document provides all the instruction necessary to getting started with this powerful social networking application.  Read More →

Why On-Line Communities Fail, and How Many Succeed – by emergence marketing

The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too much money on making them happen. Well – there is some of that and then there is a whole other side to the story that we uncovered as part of the study.  Read the full story.  Read More →

Debunking Social Media Myths, by David Armano, Dachis Corp.

Here’s an excellent piece reminding companies to consider the time requirements of a Social Media implementation.   Yes, the technology can be low cost, but the human capital investment is a very necessary component for programs to succeed. http://blogs.harvardbusiness.org/cs/2009/06/debunking_social_media_myths.html  Read More →

LinkedIn Bible from CIO Magazine

Comprehensive LinkedIn resource guide available on the CIO Magazine site.   “Everything You Need To Know About The Social Network For Professionals.”  Read More →

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