Category Archives: Technology For Sales & Marketing

Old School New Tools

Facebook Marketing – A Case Study

Posted May 2nd by Matt Smith

The Gents Place Puts A Modern Twist On Barbering This article appears under the title “Hair Extensions” in the May 7, 2012 edition of Forbes. Full Article on Forbes by Alex Knapp, you can follow him at: @TheAlexKnapp Since opening …

Social Media Data Stacks by Hubspot

Posted November 17th by Matt Smith

“The Social Media Data Stacks” is part of Watershed Publishing’s Data Insights series featuring trends, data and research. This collection brings together months of surveys, reports and insights released by nationally recognized research and marketing organizations focused on keeping pace …

How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

Posted June 30th by Matt Smith

How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI View more presentations from B2B Lead Roundtable Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, explains how the strategic integration of SEO and social marketing …

Quintessential Marketing Automation GuideBook by Manticore

Posted June 7th by Matt Smith

Compilation of industry experts in B2B marketing, lead management, content marketing, marketing automation and more.  Published by Manticore Technology. Marketing automation platforms have become quite“hot” lately. if you haven’t purchased one yet, chances are you will be – soon. What’s …

Social Media Listening 101 by DNA13

Posted April 28th by Matt Smith

Feature rich report from Social Media Listening, by DNA13, a leading SaaS solution for reputation management and media monitoring. Open Full Report “As your company’s PR professional, you’re responsible for keeping the proverbial ‘ear to the ground’ on what’s being …

Putting LinkedIn to Work – by Lucinda Ruch and Diana Gats

Posted October 22nd by Matt Smith

LinkedIn experts and business consultants Lucinda and Diana deliver feature packed presentation on getting everything you can from this network tool. View / Download

Marketing Automation Isn’t Easy

Posted July 9th by Matt Smith

Marketing Automation Isn’t Easy And Five Other Truths BtoB Marketers Must Accept to Be Successful with Marketing Automation By Amy Bills, Director of Field Marketing, Bulldog Solutions; and Christopher Doran, Vice President of Marketing, Manticore Technology This briefing from Manticore …

Manage Leads to Pump Up Your Sales Pipeline by Silverpop and Forrester

Posted May 18th by Matt Smith

How Managing Leads Can Pump Up Your Sales Pipeline, by Silverpop and Forrester Why old methods no longer prove successful and what companies should do now to be successful in demand generation and lead management. Silverpop, Engagement and Marketing Solutions …

Sales 2.0 – How Businesses Are Using On-Line Collaboration

Posted March 24th by Matt Smith

Sales2.0 How Businesses Are Using Online Collaboration by Techdirt Excerpt:  “While the majority of sales and marketing professionals are not yet using social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw, for business purposes, that’s rapidly changing. People …

E-Mail Marketing Getting Back to Basics – by B2B Magazine

Posted February 2nd by Matt Smith

EMail Marketing – Getting Back to Basics – by B2B Magazine