Debunking Social Media Myths, by David Armano, Dachis Corp.

Here’s an excellent piece reminding companies to consider the time requirements of a Social Media implementation.   Yes, the technology can be low cost, but the human capital investment is a very necessary component for programs to succeed.

http://blogs.harvardbusiness.org/cs/2009/06/debunking_social_media_myths.html

Related posts:

  1. Social Media 101 – Jennifer Naylor
  2. Forget the Brand… Focus on the Customer by David Meerman Scott
  3. The Gobbledy Gook Manifesto – by David Meerman Scott
Posted July 23rd by Matt Smith
This entry was posted in Technology For Sales & Marketing and tagged , , , . Bookmark the permalink.

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