Why On-Line Communities Fail, and How Many Succeed – by emergence marketing

The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too much money on making them happen.

Well – there is some of that and then there is a whole other side to the story that we uncovered as part of the study.  Read the full story.

Related posts:

  1. How To Use On-Line Video For Marketing – by HubSpot
  2. Pipeline Football Game: Sales v. Marketing – by Trish Bertuzzi
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