Why On-Line Communities Fail, and How Many Succeed – by emergence marketing

August 17, 2009

The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too much money on making them happen.

Well – there is some of that and then there is a whole other side to the story that we uncovered as part of the study. Read the full story.